Morrison's Academy literature
We've been busy with lots of projects for Morrison's Academy. The independent school, based in Crieff, asked us to create their first ever Annual Report, to be mailed to their constituency. The aim of this report is to offer reassurance and clarity about the School's finances, fundraising and future.
We developed a publication that had a modern, contemporary layout that reflects the forward thinking investment that Morrison’s are entering into. The spreads remain clean and clear, allowing the text to be easily read. Each section is given its own spread to avoid cluttered pages and to provide maximum image opportunities.
Strong use is made of photography, with imagery appearing on every page – a mixture of large, full bleed images combined with smaller images, which creates a visually appealing report. Brand colours have been incorporated within spreads.
Morrison Academy's Director of Development and Alumni Relations, Nadine Leonard said:
"We're delighted with the Annual Report which delivered our key messages with a consistent and professional look."
We developed another new piece of literature for the School – a new sixth year prospectus. The publication gives pupils and parents an insight into what the year will hold, using a selection of strong images to convey the feelings of responsibility and opportunity that S6 pupils can expect.
The prospectus was distributed at the school's latest Open Morning and was well received by pupils and parents, as well as staff.
We designed a postcard to invite prospective parents and pupils to attend an Open Morning at the school.
which tied in with the new advertising style we recently developed.
Morrison Academy's Head of Marketing, Hilary Bennett said:
"We are very impressed and pleased with the service provided by Kayak, which is both professional and friendly. They have designed and created our sixth year prospectus, annual report and new advertising, in addition to other materials, all of which have met our objectives and been very well received."