Peanut Print branding.
The challenge.
Established printing company Ink Shop Printing wished to launch an innovative new online print service, allowing the company to offer low cost, high efficiency print with an extremely fast turnaround. They purchased the country's FIRST Xerox Colourpress 1000 - a new market leading digital press with exceptional quality and speed. The brief was to produce something that was fun, exciting and different.
The Solution.
Following initial research into the highly competitive print marketplace, Kayak developed the brand name - Peanut Print - a strapline, identity and visual brand style. We produced a brand guidelines document allowing their in-house design team to efficiently obtain relevant instructions on how to apply the new brand across any marketing communication material, whilst also providing a degree of creative freedom.
The result.
The end result was unlike any other print company's branding, allowing Peanut Print to stand out. Our sister company tictoc used the brand style to develop an easy-to-use, fully optimised eCommerce website.
Managing Director Stuart Mason said
"We approached tictoc and Kayak to provide us with inspiration and to develop a strong and fun brand that would could be used in our new and innovative on line print ordering project. We weren’t disappointed. The new logo, design and web project will assist us becoming a strong and focussed market leader in this highly competitive business sector. Don’t underestimate the power of a strong brand, it’s a big world out there and you need to be heard."
