Power One branding.
The challenge
Power One are an electrical engineering and contracting company. They came to us to help develop their brand as they had been experiencing sustained growth and were venturing into new markets. They needed their brand identity to better reflect the current business.
The solution
We developed a strong, robust logotype that reflected their position as a dependable company able to take on large scale projects. We introduced a set of icons that represent the three divisions of the company: electrical, offshore and cellular. Each division has its own logo which features the corresponding icon. Secondary colours were chosen to give a vibrant feel and contrast to the Group logo colours. We developed a strapline to communicate the company's unparalleled expertise and specialist knowledge and then applied the branding and strapline to their printed literature, vehicles, uniforms etc.
The result
Power One have a brand identity that reflects the current nature of the business. Their company now looks more professional and allows them to boldly approach larger clients with the back up of a strong professional brand reflecting who they are.
Mark Ward, Director of Power One, said
"At Power One, we wanted a dynamic, straight-talking brand to target new and potential clients. A perfect identity was developed and a high quality new brochure was delivered with just the right amount of detail to encourage new clients to lift the phone. Well done Kayak!!"
