Strathclyde Business School.
The challenge.
SBS are the best business school in Scotland and in the top 1% of business schools in the world. In a very competitive marketplace they have the ongoing challenge of standing out from other business schools to ensure students and businesses alike recognise them as being the best. They also have to communicate on a national and international level.
The solution.
Firstly we researched all top business schools and established SBS’s unique benefits. A series of headlines were developed to communicate strong messages in an engaging way, ensuring that the ads are memorable and stand out on a page. The headlines were incorporated into a typographic style that differed from their competitors advertising. With a bold use of colour and a limited colour palette, the ads reflect the strong, confident position SBS occupy. This style was also applied to animated plasma screens ads developed for use in Scottish airports. We produced supporting print items, including mailers and exhibition stands for prospective students and businesses attending open days and recruitment fairs.
The result.
All campaigns have been successful in attracting students. Other schools have copied our style, proving we are leading the game, so we constantly reassess to stay ahead and ensure that SBS stay a leading business school.
